The Ultimate Guide to LinkedIn Image Sizes and Dimensions

First impressions matter, and on LinkedIn, your visual presentation often sets the stage before a single word of your copy is read. Whether you are optimizing your personal profile, launching a company page, or rolling out a multi-image carousel, using the correct image dimensions ensures your content looks professional, crisp, and completely uncropped.

Here is the definitive guide to LinkedIn image sizes to help you keep your branding sharp and engagement high.

1. Personal Profile & Company Page Visuals

Your profile is your digital storefront. Getting the dimensions right here prevents awkward centering and pixelation.

• Personal Profile Picture: 400 × 400 pixels (minimum 268 × 268). It operates on a 1:1 aspect ratio with a maximum file size of 3MB (JPG or PNG). Keep your face centered, as LinkedIn crops profile images into a circle.
• Personal Background / Cover Banner: 1584 × 396 pixels (4:1 aspect ratio, max 8MB). Note for mobile users: Mobile apps trim the outer edges and overlay your profile photo in the bottom-left corner. Keep text, logos, and critical details centered or slightly to the right.
• Company Page Logo: 300 × 300 pixels (1:1 aspect ratio).
• Company Page Cover Banner: 1128 × 191 pixels. Company banners have a much wider aspect ratio than personal ones, so make sure your design is built specifically for these dimensions to avoid severe cropping.

2. Feed Post Image Sizes

When posting content directly to the feed, you have three primary layout choices depending on your design preferences and mobile-first strategy:

• Square Posts (1:1 Ratio): 1080 × 1080 pixels. This is the classic feed staple, taking up a balanced amount of vertical screen estate on both desktop and mobile devices.
• Portrait Posts (4:5 Ratio): 1080 × 1350 pixels. If you want to command more visual space on mobile screens as users scroll through their feeds, portrait layouts are ideal.
• Landscape Posts (1.91:1 Ratio): 1200 × 627 pixels. Best suited for sharing landscape photography, widescreen graphics, or blog banner images.
• Link Previews: 1200 × 627 pixels. When you share an external URL, LinkedIn automatically pulls the Open Graph image. Ensuring your target web pages use this exact dimension prevents stretched or cut-off link cards.

General Rules for Feed Images: Aim for a minimum width of 1200 pixels for optimal resolution, keep file sizes under 5MB, and save assets as high-quality JPG or PNG files.

3. Documents, Carousels, and Articles

Visual storytelling often extends beyond static single images.

• Carousels & Document Slides (PDFs): Slide decks uploaded as documents perform exceptionally well on LinkedIn. Use a square (1080 × 1080 pixels) or portrait (1080 × 1350 pixels) layout for individual slides. Standard US Letter size dimensions (8.5 × 11 inches) also work seamlessly for PDF reports. Keep individual file sizes under 100MB.
• Article Feature Images: If you publish long-form articles via LinkedIn’s native publishing tool, use 1200 × 644 pixels for your header image to ensure a clean, magazine-style layout at the top of your piece.

Pro-Tips for Perfect LinkedIn Graphics

• Design for Mobile First: Over 60% of LinkedIn traffic originates from mobile devices. Always test how your banners and post graphics look on a smartphone before finalizing them.
• Mind the Safe Zones: Avoid placing text or essential brand elements right on the borders of banners or profile pics where system UI elements overlap.
• Choose the Right Format: Use PNG for graphics containing sharp text, logos, or clean lines to prevent compression artifacts. Use high-resolution JPGs for photographs and complex color gradients.